Consultancy

Communications consultancy

In the age of 24-hour news, social media and information overload, it’s harder than ever to be heard. Drawing on her experience as a top columnist, journalist, broadcaster and chief executive, Christina will provide senior counsel and advice on how to get your messages across. She will help you find your voice – and stand out from the crowd.

Telling your story

Every leader, every organisation and every business needs a story. It needs to be a story that strikes a chord with the people who work for it as well as the people who don’t. Christina can draw out the story of who you are and what you do, and help you tell it to your colleagues, stakeholders, media or the board. She’ll cut through the flab, blast through the jargon and come up with a narrative that’s lively and clear. She can also write it down: in articles, reports, speeches, columns, blogs, and even on Twitter. She’ll promise you this: it won’t be boring.

Media training

To err is human, but to err on live TV really isn’t much fun. Christina learnt this the hard way, and can make sure you don’t. She has been on the Today programme, NewsnightThe Daily Politics, Channel 4 News, BBC News, The One Show and Sunday Morning Live, and is a regular guest on Sky News. In her interviews for newspapers, she has used soft tactics to get politicians and “celebs” to open up. She can show you how she does it, and make sure that when you face the media – or your board, or your shareholders, or a Select Committee – you give at least as good as you get.

Leading the conversation

In the digital age, everyone has an opinion, but most are lost in a babble of white noise. If you really want to be a “thought leader”, you need to understand how the media works. Do you know what makes a story? Do you know what makes an editor smile? (Do editors ever smile? Answer: not very often.) Drawing on her experience as a comment editor as well as a columnist, Christina will help you get into the mindset of the “commentariat” and frame an argument that will actually get heard.

To find out how Christina can help you tell your story, face the media or shape an argument that will start a conversation, email her at me@christinapatterson.co.uk. She also offers workshops on Communicating with Confidence, An Insider’s View of the Media, and Tackling Twitter.

People say:

It's hard to overstate how important Christina's work was in helping us take the next step in developing our communications. As someone who combines huge experience as a journalist with experience of leading an organisation herself, she helped us get to the heart of the key issues and develop practical plans for action. Without a doubt, one of the best investments I've made in the past couple of years.Elisabeth Jelfs, Director, Council of Deans of Health
Christina provides invaluable strategic counsel, thoroughly challenging our thinking which has resulted in a refining of our planning process. She has played a significant role in the development of our health policy and government relations communications strategy. She has built the confidence of the press office team through a dedicated media relations training session, enabling them to clearly articulate and robustly defend key messages. The crucial element for me personally has been the brutal honesty with which Christina prepares an individual for media engagement. You are left in no doubt your campaign materials have been thoroughly interrogated and therefore made stronger because of her professional challenge.Lawrence Christensen, Group Marketing Director, Benenden
Engaging Christina to help us shape our communication and understand the value of different communication tools has made a significant difference to our organisation. She showed us just how powerful simple imagery can be as an effective backdrop to great conversations. Christina helped us see how to deliver a complex message in ways that allows the client to experience the full benefit.Jeremy Gadd, Founder and Managing Director, J Gadd Associates
I have felt privileged to have Christina working as journalist-in-residence with my team at the University of Surrey. She has  assisted academics to communicate  research findings more effectively and to engage positively with the media. Christina has also made a significant contribution in helping the team to develop more accessible and engaging writing strategies, generously sharing her expertise as an experienced journalist and writer.Professor Ann Gallagher, University of Surrey
As our strategic political advisor, Christina was absolutely fundamental to our success in maintaining our impartiality, while delivering the right messages to politicians and political parties, understanding their policies and differentiating each from the others in language which made the May 2015 General Election comprehensible to the average voter.Iain Fairbairn, Chairman, Tickbox Solutions Ltd